Organic doggie treats

Diagnosis:

How do you get an organic no-name dog treats brand off the ground with little to no following whatsoever?

Prescription:  

Dogs are pretty smart, some may even say enlightened. And if there's one thing our dogs deserve, it's the best organic treats. And naturally, they have to be from California. So we wrote, directed and shot our friends' and family's dogs as they reflected on their lives, asking ourselves, "What do dogs think about?"

Press/Awards:  

National ADDY // Gold // Copywriting // Campaign
LIA // Bronze // TV/Cinema/Online Film // Humor

BestAdsOnTv.com

Credits:
Creative Director/Art Director: Kiran Koshy
ACD Copywriter: Jason Arentsen
Sr. Copywriter: Jeff Barry
Copywriter: Kate Steinberg