AVOCADOS FROM MEXICO - GRONKAMOLE
One of the top foods consumed during every Super Bowl, or rather ‘Big Game’ party? Guacamole. But getting up to refill once you’re out could mean missing an epic play or commercial. And what about deciding what recipe to make for said party? So we created the ultimate solution(s) with a little help from a friend.
Press
Fast Company, Yahoo News
Creds
CCO: Jeff Immel
CD(s): Jeff Barry (CW) & Alex Manosalvas
Sr. AD: Yasmine Nur
THE BIG GAME GUAC PACK
First, to ensure fans were prepped for their Super Bowl parties, we dropped the ultimate convenient game day swag: 'The Big Game Guac Pack to hold your guac, chips, etc.
THE FIRST ‘BIG GAME’ INFOMERCIAL
While everyone else was out making fancy Super Bowl commercials, we went lo-fi for social to pitch our one-of-a-kind product.
SOCIAL TEASERS
GRONK AI RECIPE HOTLINE
And to top things off, we created an AI clone of Gronk so that fans could chat with him “live” for the ultimate game day guac recipe recos.
