MCDONALD’S -
BIG MAC HERO
How do you help fans fall back in love with one of the most iconic and nostalgic burgers out there? By creating a classic to match: a throwback 8-bit game to be specific.
Awards
FWA - Site of the Day
Creds
ECD(s): Chris Moreira (AD) & Mark Scholler (CW)
ACD(s): Jon Leachman (AD), Jeff Barry (CW)
Sr. Creatives: Kurt Monette (CW), Sarah Uchison (CW), Emily Walton (AD)
Illustrator: Sean Salter
MOBILE/SOCIAL
Atari runner games are also considered a classic. So we challenged players to run, jump and prove their love for the Big Mac. The game could only be unlocked via exclusive SnapCodes found on McDonald's cups.
We even sent influencers gaming kits designed to look like classic gaming console boxes.