MCDONALD'S -
BURGER MENU TAKEOVER

Every day, 131 million people use the Internet’s Hamburger Menu mobile nav icon. But if it’s called a “Hamburger Menu,” shouldn’t you be able to get an ACTUAL hamburger from it? Yes, you should.

Press
AdAge, Muse by Clio

Awards
ADDYs // Agency of the Year // Chicago
ADDYs // Best of Show // EOA
ADDYs // Best of Show // Online/Interactive
ADDYs // Silver // Cross-Platform // Online/Interactive Campaign
ADDYs // Silver // EOA // Digital Creative Technology // Mobile Interaction
ADDYs // Silver // Online // Apps, Games and Virtual Reality // Tools & Utilities
Cannes // Shortlist // Mobile // Targeted

Creds
ECD(s): Mark Scholler & Chris Moreira
ACD(s): Jeff Barry (CW), Jon Leachman
& Jon Pliego (ADs)
Sr. Team: Georgia Taylor (AD)
& Sarah Dembowski (CW)

CASE STUDY

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