FINISH LINE -
SHOES SO FRESH
How do you hone in on the competitive nature of sneaker fashion while showing that Finish Line offers "fresher" sneakers than the competition with 5x their spend? By not taking yourself as serious as they do and paying homage to "Yo Momma" jokes from the 90's.
Awards
ADDY // Best of Show // Campaign
ADDY // Gold // Copywriting
ADDY // Silver // Internet Commercial (Single)
Graphis // Gold
Shorty // Best Use of Comedy
Creds
CDs: Kiran Koshy & Jason Arentsen
ACD: Jeff Barry (CW)
Director: Mike Maguire @ Dummy Films