MCDONALD’S - SPEECHLESS

McDonald’s was built on great tasting burgers. But over time, people stopped believing in them due to a lack of quality. To reclaim our rightful place as the burger leader, we took the words right out of naysayers’ mouths with a 100% fresh beef Quarter Pounder that’s hotter and juicier than ever before. A burger so good, it leaves you speechless.  

Press
AgencySpy, Fast Company, Little Black Book, Reel Chicago

Awards
ADDY // Best of Show // EOA
ADDY // Silver // EOA // Digital Creative Technology // Innovative Use of Interactive/Technology
ADDY // Silver // Online / Interactive // Social Media // Single Execution
#TheYouTubeAd of the Year

Results
- Search demand for "McDonald's Quarter Pounder" > by 300% and “McDonald’s new burger” > 400%
- > 100,000,000 Quarter Pounders sold in the first 8 weeks (most successful launch of the year)
- Twitter engagement rate of 27% higher than overall avg.
- :60 ASMR(ish) video on Snapchat outperformed Snapchat benchmark by 29%

Creds
CD: Josh Mizrachi (CW)
ACD(s): Jeff Barry (CW), Philipe Diao (AD), & Jon Pliego (AD)
Sr. Creative: Brandon Zach (CW)
Social: Jimmy Dietzen (AD), Liza Rush (CW) & Caitlin VanderKlock (AD)
Director: Nick Ball @ MJZ