MILKPEP -
‘GOT MILK?’ 2.0

With the invasion of alt milks, OG milk had been losing market share for years. But what happens when an Olympic sponsor suddenly has nothing to sponsor due to a global pandemic? You make your own Olympics…well, sort of.

Press
CNN, New York Times, Washington Post, Sports Illustrated, TMZ, Fox Business, ABC News, The Cut, NBC Sports, Huff Post, The Sun, USA Today, Mashable, Yahoo Sports, cnet, Insider, AdWeek, Glamour, Barstool Sports and even Reddit showed us some major love.

Awards
D&AD // Shortlist // Integrated Campaign // 2021
D&AD // Shortlist // PR // Use of Talent & Influencers
NY Festivals // Silver // Sports: Best Use // Celebrity/Athlete/Influencer
NY Festivals // Silver // Social Media // Activation & Engagement: Best Use
One Show // Finalist // Integrated PR Campaign
One Show // Shortlist // Social Post - Single
One Show // Shortlist // Stunts & Activations
Sports Clios // Bronze // Direct // Social Media
Sports Clios // Bronze // Public Relations
Sports Clios // Bronze // Social Media // Multi-Platform

Results
- 4B+ TikTok views of our #GotMilkChallenge
- #1 and #2 on Reddit’s Front Page (Katie Ledecky & Tony Hawk activations individually)
- SportsCenter ‘Top 10’ Katie Ledecky
- 650M+ earned media impressions and counting (not including social)
- Viral x2

Creds
ECD: Jeff Immel
CD(s): Kate Sullivan (AD) & Jeff Barry (CW)
ACD: Erica Ashe (AD) & Paddy O’Connell (AD)
Sr. Creatives: Nick Drew (CW) and Tim Rocklage (AD)
Jr. Creatives: Anna Jacobs (CW), Peter McCormick (CW)
& Abby Rogers (AD) 
Music Production: SHINDIG Music + Sound
Music Artist: Chief Wakil
Editing + Animation: ThatLot