SNICKERS x NFL - SATISFORTUNES
Sports media is always making predictions about the NFL season. But when you’re a football fan, leaving your team’s fate to chance can be deeply unsatisfying. So as the official chocolate sponsor of the NFL that’s all about satisfaction, we had to intervene.
Press
Food & Wine, Forbes, Yahoo News
Creds
ECD: Alana Beseau
CD(s): Burke Boggio-Hair (CW) & Jeff Barry (CW)
Sr. AD: Claudia Testa
AD: Brigitte McDonald
CW: Ian Souter & Valiant Freeman
Jr. CW: Demi Anastasiou & Lauryn King
Jr. AD: Jessica Tenenbaum
SATISFORTUNES SITE DROP
Using a unique bite from all 21 team mascots, our Chocomancer, known for her food divination prowess, analyzed their bites to predict each teams season ahead. Our custom team packs w/ over 200 unique fortunes sold out in minutes.
SATISFORTUNES BITE GUIDE
We then turned everyday NFL fans into Chocomancers too by teaching them how to turn their bites into fortunes for their teams.
SATISFORTUNES PR KITS
We also sent out custom SATISFORTUNES PR kits to influencers of their favorite teams to help them see their team’s future.
